Project: Winc Communications

Client: Winc

Services: Internal Communications, External Communications, Event Management, Business Strategy, Communications Strategy, Media Strategy & Response, Stakeholder Management, Team Management, Leadership


Building communications and culture at Winc

2018 marked the start of our relationship with Winc - a company that exists to inspire millions of people in Australia and New Zealand with new and better ways to work and learn.

Winc products range from office, school, facilities and safety essentials, services like print and marketing, to demonstrating what’s possible with their technology and workspace solutions.

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Coming together

Following a major brand refresh in 2017, Winc (formerly Staples) merged with OfficeMax in early 2018 to deliver even more value through more personalised solutions – all in one place.

During a time of significant change, Winc knew the importance of establishing a unified, consistent and transparent approach to communications – for employees, suppliers and customers alike.

Enspire supported Winc through this integral phase, delivering more than just sustainable strategies and engaging activities – we helped Winc create a way of life.

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The Enspire touch

In 2018, we provided a senior consultant as an interim Head of Communications, responsible for:

  • Managing a team of three employees

  • Establishing the Communications Team purpose and framework

We also:

  • Supported CEO and Senior Leader communications 

  • Rolled out Winc’s Business Strategy – engaging 1600 employees around the organisation’s vision, mission and values

  • Relished the challenge of a complex communications structure and supply chain, with warehouses and many sites around Australia

  • Drove communications strategy and implementation of integration, bringing Staples and OfficeMax together to form a new company – Winc

  • Delivered a leadership forum over two days for 100 top leaders in the business 

  • Developed media and social media strategies and responses 

  • Managed events and communications for Winc’s 1st birthday celebrations

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